HOW TO ESTABLISH A BEAUTY BRAND MASTERCLASS

OUR NEXT COURSE START ON 14 APRIL 2025

OUR NEXT COURSE START ON 14 APRIL 2025

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CAMBRIDGE LEADERSHIP SCHOOL SUMMER 2025

BECOMING THE VERY BEST VERSION OF YOURSELF

At EMBAAR Institute, we blend industry expertise, luxury market intelligence, and immersive learning to shape the next generation of business leaders and refined individuals.

 Our carefully curated professional and lifestyle courses cover a diverse range of subjects — from personal branding and influence strategy to sustainability, entrepreneurship, and social etiquette. Designed with the unique dynamics of the GCC and global markets in mind, our masterclasses, online programs, and bespoke coaching experiences empower professionals and individuals to excel with confidence and sophistication.

With a commitment to excellence and innovation, EMBAAR Institute delivers transformative education that leaves a lasting impact, both personally and professionally. 

This is the very best investment not only for your personal life but also for your career. It might only take a few seconds to form an opinion, but it takes a course with us to leave a brilliant lasting impression. 

MEET OUR TEAM

Margaret Herde

 
 

Margaret Herde is the founder and managing director of EMBAAR Group and EMBAAR Institute, with nearly 20 years of expertise in luxury brand management, strategic development, and personal branding. A member of the Dubai Business Council and Forbes Council, and co-host of The Pulse of Dubai podcast, she has worked with over 40 global luxury brands, UHNWIs, celebrities, and government leaders. As a sought-after educator, Margaret has lectured at institutions like Regent University London and Istituto Marangoni, shaping the next generation of professionals with EMBAAR Institute’s world-class training programmes.

Asa Ferreira

 
 

Asa Ferreira is the founder and CEO of SocioLoca, a consultancy and business development firm spanning three continents. She has won multiple leadership awards, been a panelist at a variety of marketing panels and has been widely featured in the media. Her passion lies in connecting the real and virtual world through digital marketing and social media.

Ghassan Hajjaj

 
 

Ghassan Hajjaj is a training facilitator and coach with a long history of managing trainings and events in the world of luxury, providing for both governmental and private sectors. After graduating from  The Protocol School of Washington® in 2005, he started training corporations and individuals in the  Arabian Gulf countries on matters of corporate etiquette and protocol. He has provided trainings in  more than 35 countries, has lived in 6 countries and speaks 10 languages.